Family Support Charity Chosen as Fundraising Partner for New Southern Co-op Store

Local family support charity Home-Start Bracknell Forest was invited to cut the ribbon and open Southern Co-op’s new food store on Forest Road, Binfield and received a £500 donation on Sunday [30 April].

Home-Start Bracknell Forest is a registered charity that offers support, friendship and practical help to parents with young children. The support is free, confidential and non-judgemental, with volunteers visiting a family for two hours each week.

Tessa Dove, Scheme Manager at Home-Start Bracknell Forest said: “We are thrilled to have been chosen as the very first charity partner for the new store. The residents of Binfield have always been very supportive of the work we do with young families locally and this donation of £500 will help us to provide ongoing support and training to a Binfield volunteer helping local families. We look forward to continuing our partnership with our Southern Co-operative colleagues and customers in Binfield over the coming months to help raise awareness, funds and recruit more volunteers.”

The charity was previously the fundraising partner for the Co-op store on Terrace Road, Binfield, owned by The Co-operative Group, which closes on Saturday 29 April.

Southern Co-op’s new store, situated on the former Daruchini Restaurant site, is home to a large range of fresh produce and chilled food options and a Local Flavours range with food and drink sourced locally.  The community food store will be open from 7am until 10pm, seven days a week with allocated customer parking and a Paypoint facility.

Tim Spargo, manager of the new store, said: “We are very excited to be opening this new store in Binfield and we are supporting Home Start because we feel that their support for young families in the area chimes with our ethos of ‘more inclusive neighbourhoods’. We’ve had a great opening day so far and we look forward to meeting more of our customers soon.”

Sixteen new Southern Co-op colleagues will work at the store which includes an array of bread and pastries freshly baked and available in-store every day and a cash point as well as lottery ticket facilities.

The fundraising partnership forms part of Southern Co-op’s community engagement programme, ‘Love Your Neighbourhood’. This initiative addresses four key social themes, as identified by a survey of over 4,000 members and colleagues, for promoting: ‘Greener Neighbourhoods’, ‘Healthier Neighbourhoods’, ‘Safer Neighbourhoods’, and ‘More Inclusive Neighbourhoods’.

Charities and community groups can also apply for cash donations or goods in kind through the ‘Love Your Neighbourhood’ scheme which is funded by the 5p single-use carrier bag levy. For more information on how to apply, please speak to your local store’s manager, or visit: http://www.thesouthernco-operative.co.uk/makingadifference/love-your-neighbourhood/.