Superheroes’ pedal power raises £1685 for charity

Fundraising superheroes and team spirit were in abundance at The Southern Co-operative store in Bradford on Avon for Children in Need (14 Nov) as store colleagues dressed up in support of a pedalling pit stop by four colleagues enroute cycling from The Co-operative distribution depot in Andover to Avonmouth.

The four undertook the 79 mile cycling challenge, visiting 6 Co-operative food stores along the way in a total of 9 hours and 15 minutes, raising £1,335 for Children in Need. The cycling team included Account Director Paul ‘Flash’ Murray, Planning Manager Gary ‘Spiderman’ Parmenter and Driver Mick ‘Iron Man’ Masterman who all work for Norbert Dentressangle together with The Co-operative Group’s Distribution General Manager Graeme ‘Robo-cop’ Evered. The team are all based at the Co-operative depot in Andover (Hampshire).

The Southern Co-operative store Bradford on Avon superheroes Children in Need fundraiser Nov 14

As well as providing much needed refreshments for the cyclists, colleagues and customers at The Southern Co-operative store in Bradford on Avon took up the challenge to boost the fundraising, as Paul Murray explained: “The team at The Southern Co-operative store really got in to the spirit of our visit, dressing as superheroes and raising their own funds for Children in Need with a cake sale and matching our 79 miles with a bike in store! That was worth the hills going in to Bradford on Avon and the huge ‘Brassknocker hill’ going in to Bath!” The store’s fundraising made an extra £350 for Children in Need.

Bernard Steele, Retail Business Manager at The Southern Co-operative store in Bradford on Avon said: “Our customers really bought into the festivities, supporting the cake sale and with some even helping with the cycling challenge, enjoying the spirit in store!”

You can still donate to the superheroes’ fundraising at