The Southern Co-operative joined forces with the anti-violence charity, Stand Against Violence, to support the UK’s first National Day of Non Violence #NDNV on 25th September 2016.
Stand Against Violence has created a National Day of Non Violence to remember those who have lost their lives to violence. The charity launched the day in the hope that no more lives will be taken unnecessarily by the violence within our communities.
Adam Fouracre, Founder and CEO of Stand Against Violence said: “This is the first of hopefully many National Days of Non Violence. We are grateful to The Southern Co-operative for their support in this endeavour and look forward to growing awareness of the day further next year.”
The Southern Co-operative supported the day throughout its food stores, funeral homes and head office by sporting lapel ribbons, wearing red, displaying posters and encouraging their local communities to all make a ‘Stand Against Violence’.
The National Day of Non Violence was held on the 25th September to mark the anniversary of Lloyd Fouracre’s tragic death. Lloyd was beaten to death on the eve of his 18th birthday on the 25th September 2005 by a group of drunken youths. The attack was an unprovoked act of violence, resulting in devastating consequences for his family, including his brother Adam, who set up the charity in Lloyd’s honour.
Jessica Hughes, Community Investment Manager, said: “The story of Adam’s brother Lloyd really pulled at our heartstrings when we were first introduced to Stand Against Violence. The messaging behind the charity, and especially the National Day of Non Violence, is something which we were eager to endorse at The Southern Co-operative and, as a result, have launched a partnership with the charity.
“A donation of £40,000 from our carrier bag levy has been given to Stand Against Violence to support the work they do with schools across the south coast, helping educate children about the potential consequences of violent activity. We are also working with them collaboratively to deliver in-store training to our retail colleagues to help them handle conflict and keep themselves safe.”
The partnership with Stand Against Violence forms part of The Southern Co-operative’s new community engagement programme, Love Your Neighbourhood. The programme seeks to address four key themes – Safer, Greener, Healthier and More Inclusive Neighbourhoods – through donations from the carrier bag levy, fundraising, goods in kind and volunteering.