Welcome to Our Plan 2019 – 2023, our long-term plan for a sustainable business. This sets out our strategic direction and mid to long-term objectives and will allow us to review our progress as we move through the next five years.

Mark Smith - Chief Executive

Our business continues to operate in a fiercely competitive environment, particularly in food, where the industry has seen significant disruption that looks set to continue.

Despite the changeable market and difficult economic conditions, we have laid important foundations since 2014 to help prepare us for the future. Not least, we have added over 65 food stores to our estate, successfully established ourselves in the crematoria market and invested heavily in systems and how we work.

Nevertheless, we have to remember that what has worked for us in the past may not be right for the future. That’s why, in response to the changing market and other uncertainties that we face, we’ve evolved our overarching business objectives. These will ensure we maximise the performance of all our existing businesses over the next five years and that we remain relevant and competitive and seize the opportunities to transform our customers’ experience, enabling sustainable business growth and profitability.

However, we certainly won’t lose sight of what we stand for as a co-operative and our core purpose – to work together for the benefit of our communities. Underpinning this is our commitment to championing a responsible way of doing business, one that has a positive impact on society, the economy and the environment and plays its part in creating a fairer society and sustainable future. This requires action locally and globally and our plan outlines how we’re going to do this, including how we are getting involved with the United Nations Sustainable Development Goals.

Of course, the commitment of our colleagues remains crucial in helping us to achieve our objectives and I want to thank all colleagues in advance, for everything they’ll do to bring this plan to life. If you’re a member, customer, partner or supplier, I hope you’ll share the view that the values and beliefs of our co-operative business are a force for good, and that you will continue to support and engage with us as we seek to deliver our goals in the lead up to our 150th birthday in 2023!

Who We Are

Food Retail

  • Food Stores

  • Franchise

  • Starbucks

  • Petrol Stations

  • Local Flavours

  • Post Office

End of Life Services

  • Funeral Homes

  • Natural Burial Ground

  • Crematoria

  • Florist

  • Masonry

  • Bereavement Centre

Founded in 1873

Head Office, Portsmouth

4,000+ colleagues

Owned by our members

Trading across 11 counties in the south of England

Our purpose, vision and values

As a co-operative, we believe in a different way of doing business because we’re owned by our members, not big investors.


Why we exist

working together for the benefit of our communities


What’s important to us?

our co-operative values


What do we want to be

To be our communities’ choice because of

The way we do business
The experience we offer our members and customers
The work environment we create for our colleagues

Brand Essence

Emotional Connection

What’s the heart and soul of our brand?

Business Objectives

Our objectives to deliver our strategy


How we encourage colleagues to help meet our goals and promote our brand

  • Shape our future
  • Act with responsibility
  • Deliver great results
  • Grow our capability
  • Give our customers our best
  • Connect with others

Responsible local business contributing to wider global impacts

We are a responsible, local business, but it’s important that we play our part in supporting the global sustainability agenda. The United Nations Sustainable Development Goals (SDGs) focus on, and address, the world’s biggest challenges and are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity.

The UN is calling on businesses to more actively engage with these goals so we have aligned Our Plan to support the delivery of these goals by 2030. As well as making our own sustainability commitments, we will collaborate with existing partners, such as Business in the Community to champion responsible business and promote this agenda regionally.

Our Business Objectives

We’ve evolved our business objectives for the next 5 years given the rapid changes taking place around us.

Objective One

Transform our customer experience.

With the ever-changing needs of our customers and widespread market changes and disruption, how and what we deliver to our customers has never been more important. We want to transform the end-to-end experience our customers have with us, whether that’s instore, online or face to face.

Objective Two

Evolve what we do.

In a highly competitive and innovative environment, we must evolve at pace to stay relevant and competitive. We want to be fit for the future and make improvements and investments that build a sustainable, resilient business.

Objective Three

Champion responsible business.

We champion responsible business - it runs through our core and is reflected in every decision we make whether that’s in relation to colleagues, members, suppliers, partners or communities. By acting responsibly and standing up for what we believe in, we can encourage others to do the same and support communities and environments to give society and our planet, a chance to sustain itself and thrive locally, nationally and globally.

Products & Supply chain




Further Information

Updates will be available via this site as we progress through our plan.

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